What are Landing Pages?

A Landing Page is a page that is created for a single purpose, usually with no other distractions to confuse or tempt your readers into leaving that specific page.

Even If you are new to the online business world, you have probably stumble upon this term quite frequently but you most probably never bothered finding out what it was.  

We all did that… It just wasn’t on your list of things to know about at the time.

But now? Now you’re interested!  And that’s why you are here…

Whether you built your website on your own, bought a pre-made template or had a designer do it for you, now is the time in your business that you need these so-called Landing Pages.

So let’s start from the basics.

What Is A Landing Page?

Wikipedia’s definition:

“In online marketing, a landing page, sometimes known as a “lead capture page“, “static page“, or a “destination page“, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.[1] The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation.“

In simpler words, it is a page that is created for a single purpose, usually with no other distractions to confuse or tempt your readers into leaving that specific page.  

As you can see, landing pages are used for a specific outcome that you want to achieve.  

Types Of Landing Pages

Grow your email list

Book an Appointment

Register for an event or webinar

Sales Page

As you can see, landing pages can be used for various reasons.  And each purpose has its own set of formats.

Relevant: What is a Lead Magnet and15 Lead Magnet Ideas to Help you Grow Your Email List 15 Ideas to Help you Create an Irresistible One!

In general though, the following are the main sections of a landing page.

  1. Headline 
  2. Sub-Headline 
  3. Hero Image (this can include the above two headlines)
  4. Description of Benefits
  5. Call to Action

Depending on what your specific need is, you can expand on the above by adding Testimonials, Full product descriptions and Benefits, Pricing, Appointment scheduler, countdown timers, etc..

Another essential part of a landing page is the copy.  Your copy should let your readers know exactly what you are offering and what you want them to do throughout the whole page.  No guessing required. 

Make your page SEO friendly by adding keywords that can be found via search engines. 

When designing your landing page, make sure that your text and headlines are easy to read.  Use a font that is easily readable. This might be the most important part of your page. If your readers struggle to read your content, they will leave your page.  We do not want that!!!

Creating Landing Pages that convert can be time-consuming, especially if you are not familiar with the layout required for each and every need you might have.

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